PRODUCT DESCRIPTION
Intelligent and powerful TV processing
The Cognitive Processor XR replicates how we see the real world to deliver a picture with wide dynamic contrast, detailed blacks, high peak brightness, and natural colors.
Full Array LED contrast and color
With precisely controlled backlighting, see enhanced contrast and billions of accurate colors, controlled by XR Contrast Booster and XR Triluminos Pro technologies.
About the Brand
Sony is a world leader in technology and entertainment. Sony's market-leading connected devices include televisions, tablets, stereo systems, camcorders and computers. Sony is known for its innovative products that deliver a true entertainment experience.